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Branding | Know your Aesthetic

January 29, 2020

If you have followed along the past year or so you know that I have completely rebranded business and really found my aesthetic. When I first heard about branding, branding sessions, know your three words etc. I was in over my head and honestly had no idea what they all meant, and it became very overwhelming.

However, when I sat down and really took a look at my business and where I wanted it to be I then began shape and form my rebrand. When rebranding I had to realize that not everyone might understand what it is I am doing. I actually had people say ” you just seem confused ” Rebranding is actually the exact opposite of confusion, it is knowing 100% what you want and being confident in that. I began to see my future cliental and what they looked like, I began to envision what my work as a whole would look like. Now I just needed to create a branding shoot and get a team to bring my vision to life.

Once I did my branding session it opened my heart with a desire to bring other creative’s dreams and visions for their business to life! And let me tell you, I forever grateful for all of these businesses that have trusted me in this process.

If you are interested in rebranding or just branding your business in general here are some things I would suggest :

  1. Envision your future client. What does that look like for you?
  2. Here are those three words.. find three words that BEST describe you and your business. These words will most likely be on the front page of you  website.
  3. Find two to three fonts that you like. These will be used everywhere! Your website, your business cards, marketing material etc.
  4. With your fonts, you will also want colors. What colors best represent your brand? For example, when people see grey and a gold wax seal I want them to think Amanda Callaway Photography. This is what you will see in my packaging.
  5. Find a photographer you connect with! This is someone you may not have met yet, but by seeing their work you already trust them!

Now keep in mind, that photographer may not be me, and that is okay!  I hope these tips were able to help you with the process of branding. If you feel that you have questions about rebranding and are interested in my branding sessions I would LOVE to help you and talk with you further.

Now that you have heard about the branding process, I want to share a little bit about the branding session you see in this post. This was a Branding shoot done for Gavita Flora These ladies hold a very special place in my heart, and I am so thankful we crossed paths at a wedding back in September in Carmel, Ca. Meet twins, Krista( right)  and Briana (left). Krista is the lead Floral Designer and Briana is the lead Event Designer within Gavita Flora.

Krista and Briana came to me wanting their images for their introduction page and welcome packet. They also expressed that wanted dreamy and light images with mostly white and neutral tones. When the inquiry came in, I was  one hundred percent on board!

Creating magic for these ladies was such an honor! Bringing Branding sessions on board for Amanda Callaway Photography is something that I don’t regret one bit. The relationships that I have made with fellow creatives I am forever grateful.

If you are interested in a branding session but still on the verge about inquiring here are some kind words from some fellow businesses:

” We just want to express how incredibly grateful we are for the stunningly beautiful work you did with our shoot. You captured the essence of our brand perfectly, we could not be happier. We want to plaster our entire website with these images!  Your warmth & positive energy during our shoot made us feel so comfortable. You captured all the details & florals so beautifully! You absolutely made out dreams come true. Thank you! ”  – Gavita Flora

“We had the best experience with Amanda Callaway Photography. She took all of my dreams with this branding shoot and made them a reality! It was such an honor to have her in our home studio- she created such an inviting and comfortable environment for me which can be daunting when getting head shots done! Her film is absolutely stunning and creates such a clean, warm feeling to all the photos! Very much recommend hiring her!” – The Flora Club

“Amanda is amazing at what she does and it’s because she does it with heart! Being a calligrapher and stationer, I wanted my branding to articulate the simplicity and timeless style of my work and overall aesthetic and she did exactly that! Her attention to detail made the photos speak words! When it came to portraits of myself, she made me feel SO comfortable and directed/suggested poses that flattered me, which I absolutely appreciate. Overall, she is a true gem in the industry and absolutely love her and her work! ” – S. Libbrecht Studio

If you have read this far thank you 🙂 I will be offering 10% branding sessions that are booked within the month of February. ( You can book your session in another month, but it must be booked during the month of February.) So head over to my contact page at the top of this page and tell me a little bit about yourself and your business! I would love nothing more than to create magic with you!


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I'm Jessica and I'm so happy you're here. This blog a journal about our lives, travels, fashion, and style. Stay a while and say hello!

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